“Don’t walk, run to the nearest store!”

“Apa lagi, grab sekarang semasa promo masih berlangsung!”

Have you heard of these sentences being used to influence you to buy a product? Worse, have you been a victim to these influencing tactics?

Yes, we are talking about you

It all comes back to the FOMO social media users constantly experienced. If this is your first time hearing about FOMO, let us explain this phenomenon to you.

FOMO is an acronym for the term ‘Fear of Missing Out’ which describes the lingering thought that other people may be having more fun and you’re missing out on it. I’m sure the term FOMO itself sounds very playful and unserious, but it can be dangerous as it pushes you to make impulsive decisions.

What is De-Influence?

De-influencing means the opposite of influencing; contents that discourage people from overconsumption by showing the downside of product or service.

For example, instead of recommending the RM20 coffee, they suggest a cheaper alternative which can save your bank. Basically, any advice that goes against influencing people to buy and spend more is called de-influencing.

Now, let’s make sure you are ready to be de-influenced by us 😎

How do I De-Influence Myself?

1. “Do I really need this?” mentality

For every time you want to buy an item, especially ones out of your budget, remind yourself, “Do I really need this?”.

Do you really need another overpriced tumbler because of its aesthetic?

Do you really need a second RM15 strawberry matcha for the day?

Having a moment to think can help you make better financial decisions because you know what, maybe you do not actually need another figurine to collect dust on your shelf 💨.

2. Look at your budget, can it handle that?

Of course, when it comes to purchases, your budget matters most.

Nowadays, with the rise of prices in a lot of items, commitments are becoming heavier. Working adults need to pay for rent, car repairs, bills, and daily life necessities. Honestly, having a salary enough to self-reward in the middle of the month is a miracle by itself.

In order to manage your budget, being disciplined is the biggest factor to make your salary successfully survives the month. Allocate your expenses to what matters most before you spend it for the things in your bucket list. Is it possible? The answer lies on you 😉.

3. Never blindly hop on a trend!

In this generation, anything can be viral once it is posted on social media. It can look tempting for us to see what the influencers are wearing or eating in their videos. But do not simply just hop on a trend without doing any research 🔍.

Know more about the product and see if it’s compatible with you or not because after all, you are the consumer who spends money on the product.

Now You’ve Been De-Influenced, What’s Next?

Being de-influenced is not the final checkpoint for better financial planning. It is a good first step, but we are confident you can do better! To level up your financial decision, start saving up or set aside your money for a long-term benefit.

With Be U, you can use the Nest feature to set aside your funds for your own goals whether it be vacation, wedding, or a laptop. Make use of the right tools to build a good habit for your own financial planning!

Your Money, Your Choice

This blog serves as an advice for your financial habit. We understand that sometimes a self-reward can get us going after a month of hard work, and we respect that! However, being mindful of your finances can also reward you in a long term.

Spend accordingly to your budget and be a mindful spender from now on! 🪙